National Support Centre

SmartClinics National Support team is comprised of savvy entrepreneurs and industry experts, bringing years of experience to a young company. They cultivate our strong culture, and work tirelessly to help our Group continue to grow throughout South East Queensland, without compromising the high quality healthcare currently provided by all SmartClinics centres.

SmartClinics National Support Centre is located at Unit 2/423 Nudgee Road, Hendra QLD 4011. If you would you like to speak with one of our Management team or support centre members, please call our general support centre line on (07) 3193 1300.

Steven Dahl, Founder and Chief Executive Officer

In 2011 Steven Dahl founded SmartClinics with a vision of making everyday healthcare easier by reducing wait times and improving convenience and accessibility.

As the father of three young children, Steven experienced first hand how difficult it can be to get in to see a GP and how long you have to wait. With his past experience in creating businesses that innovate in traditional industries Steven started SmartClinics with a fresh perspective. Using his business experience and leveraging technology to improve processes, SmartClinics has ambitious growth plans.

Steven loves working with the SmartClinics team to challenge the status quo in primary healthcare and to offer a valued service to patients.

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Jason Pierce, Chief Financial Officer

Jason is an entrepreneurial finance executive who is focused on building long-term value by blending the need for strong corporate governance with ‘what’s right for the customer’ (in our case the patient).

Over the past 20 years, Jason’s unique skill set has allowed him to help businesses throughout the US, Europe and Australia to flourish. He has advised on over 160 acquisitions and demergers across 4 continents, negotiated numerous major customer/supplier contracts, and re-defined/modified business models to capture market opportunities.

Originally from Texas, USA Jason is married to an Australian, has two young children and now calls Brisbane, Australia home. His firsthand experience of healthcare in the US and in Australia provides him a unique perspective of where the greatest gains can be made by an organisation like SmartClinics.

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Staffan Flodin – Chief Information Officer

Staffan has a unique eHealth experience and joined SmartClinics from NeHTA, where he was eSolutions Manager responsible for Business Requirements, the core technical solution and external interfaces to the national Personally Controlled Electronic Health Recod (PCEHR) project. The PCEHR project is the central part of the federal governments 466.7 Million dollar eHealth programme.

Prior to taking on the PCEHR challenge Staffan was Software Development Director at HCN and responsible for HCN’s market leading portfolio of desktop applications for GPs and specialists, including Medical Director, PracSoft and Blue Chip. Staffan has previously held a number of software development and team lead roles at various IT companies including STN Atlas Australia, OzEmail and Peakhour, before taking up senior project management roles on a number of large IT projects for UUNET and again for the iconic internet service provider OzEmail.

Staffan has built his career on a solid foundation in computer science in which he holds both a B. Sc and M. Sc, as well as undertaking post graduate research for a number of years at Linkoping University, Sweden which culminated in his thesis on Object Oriented database systems and the awarding of his Ph. Lic.

Staffan’s domain experience in healthcare combined with his deep technical understanding, years of project management and a sound business acumen ensure the he is well placed to lead the development of Australia’s first cloud based clinical management system for use in general practice.

Wendy Webster – Chief Operations Officer

Wendy recently joined the SmartClinics team as COO in April 2016. Wendy has spent her entire career in healthcare, in addition to having grown up in a family of Doctors & Nurses. She has over 15 years of experience in advising and leading health care facilities and organisations within Australasia. Wendy founded and operated Practice Management International, and prior roles have included General Manager and Director of Clinical Services within Corporate and Private Health facilities.

Wendy offers expertise in strategy, organisational change, finance and quality management systems (NSQHSS, ISO 9001:2015, ACHS & AGPAL) within Private Hospitals, Day Hospitals, Specialists and GP Facilities.

Chris Taylor - General Counsel & Company Secretary

Chris is a commercial lawyer with 15 years of experience helping growth-oriented companies undertake successful acquisitions and strategic transactions.


Chris has worked for top-tier law firms and public companies in Australia, and spent nearly 6 years living and working in the United States. He has significant experience advising boards on commercial transactions and corporate governance matters. He has also worked on numerous transactions within the healthcare sector. Chris is admitted to practice law in both Australia and the United States (State of New York).

Peta Keys – Head of Property & Design

With a career spanning over 20 years in Australia, the UK, Europe, Canada and China, Peta-Marie brings an international perspective and an innovative approach to design which delivers unique, tailored solutions for each project and her clients‰Ûª individual needs.

Peta-Marie has extensive design and project experience across a diverse range of sectors including medical, commercial office, workplace, hotels & resorts, food and beverage, lifestyle residential developments, boutique retail, hospitality, medical and education. Prior to joining SmartClinics, Peta-Marie lead WMK Architecture Interiors in Brisbane. She is also tutor at Queensland University of Technology, Gardens Point campus.

Roslyn Vercoe - Project Manager

Roslyn operates as Project Manager within the SmartClinics team. Since March 2013, Roslyn has undertaken significant projects ranging from the implementation of various software migration systems through to undertaking the smooth facilitation of financial and payroll systems across all clinics throughout the acquisition and merger process. With a strong background in banking, finance, property and business, Roslyn has founded and successfully managed multiple businesses throughout her career. She brings extensive operational management expertise within her dedicated areas of interest.

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Sarita Fruk – Marketing Manager

Sarita has over 10 years’ marketing experience across a range of industries, including healthcare where she held a senior marketing position for four years at Queensland Fertility Group.

Sarita has extensive experience in brand development and an eye for sales and marketing campaigns that deliver tangible results and contribute to the bottom line. Sarita is actively involved in the layout of each clinic, ensuring a unique patient experience in bringing SmartClinics to the market.

Tim Goodman - IT Manager

Tim is an innovative and experienced Information Technology professional, with extensive management, support and project experience in organisations large and small since 2001.  He enjoys the process of creating teams, solutions and organisations which are greater than the sum of their parts.
Since working in the Radiology / Healthcare sector since 2010, he has been able to leverage his international experience to deliver genuine quality, innovation and value to push back the boundaries in a high stakes field.

Gavin Thiesfield - Product Design / UX Manager

Shar Trewben - Team Leader - HR / Operations

Malinda Denovan - Financial Controller

Paul Hart - Financial Accountant

Holly Shaw - Practice Support / Operations Officer

Anna Ockwell - Interior Designer

Kate Ockwell - Interior Designer

Mariam Kalanzi - HR/Admin Officer

Isabella Pisasale - Human Resources / Operations Officer

John Vercoe - Finance Assistant

Nick Gilham - Operations Officer

Sufi Mohan - IT Support / Test Analyst